A Clever Vegetarian Food Ad Campaign

This outdoor advertising campaign for Tibits, a Swedish vegetarian restaurant chain, uses oversized fork replicas fixed onto the trunks of trees around major parks and outdoor shopping malls all across Switzerland. The result, as you can see, is simply brilliant!

The tagline is “Very, very fresh vegetarian food” (it’s written on the fork!) and I think they have presented that so very cleverly and effectively.